{"id":6060,"count":77,"description":"Our interviewees\u2014academics and practitioners\u2014recommend the best books on business. Thomas Hellmann, Professor at Oxford's Said Business School, recommends his best books on entrepreneurship<\/a>, arguing that it's something that can be learned. Entrepreneur Brian O'Kelley recommends books on running a business<\/a>, Cornell management professor \u00d6v\u00fcl Sezer explains how to make a good impression<\/a>\u00a0and we have a number of recommendations on the best books on investing<\/a>.\r\n\r\nSeth Godin, the entrepreneur author and \u2018king of marketing\u2019 chooses his best books on marketing<\/a>. At its core, he argues, is \u201ctelling true stories to the right people\u201d. Robert Jones, a strategist at Wolff Olins, gives us his best books on branding<\/a> and tells us that a brand is what a company stands for in the minds of not only its customers\u2014but also its employees, investors and the media.\r\n\r\nBest Business Books 2024<\/a> |","link":"https:\/\/fivebooks.com\/category\/business\/","name":"Business Books","slug":"business","taxonomy":"category","parent":0,"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/fivebooks.com\/wp-json\/wp\/v2\/categories\/6060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivebooks.com\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/fivebooks.com\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/fivebooks.com\/wp-json\/wp\/v2\/posts?categories=6060"},{"href":"https:\/\/fivebooks.com\/wp-json\/wp\/v2\/book?categories=6060"},{"href":"https:\/\/fivebooks.com\/wp-json\/wp\/v2\/books_like_this?categories=6060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}